Why using an editorial calendar?
We want to create the best blog on the planet – obviously, so we use CoSchedule for our marketing automation. But how can we manage that in our free time? There is only so much time left after a 14 hour day in the awesome software company we’re working at. So mostly we’ll be writing at night or on the weekends, which is usually also pretty packed with everything we couldn’t cover throughout the week, like showering or sleeping.
But then the real problem occurs, you publish a trillion posts on a single weekend – because focus work really generates a lot of great stuff – and everybody’s overwhelmed by the amount and awesomeness of it. And then they wait and wait and wait. And if they’re lucky another wave will hit them some time in the future, but they really don’t know, so they forget about you. With CoSchedule this problem doesn’t occur, I mean not at all! You just create a little schedule for a series of posts or just everything you did produce within the highly, hopefully not drug induced, creative phase you just fell out and that’s it. CoSchedule will take care of the rest for you.
It’s fully integrated into your WordPress instance via a smart and tiny plugin that you get for free.
All-In-One Marketing Calendar
If you’re seeking for a tool that not only automates your blog posts regarding when they shall be published, but also a full All-In-One Marketing Calendar, then you should really check out this little screencast. Garrett Moon explains on how to manage all of your marketing with CoSchedule.
” As a marketer, you need a comprehensive marketing calendar where the entire team can see everything you’re planning at once. That’s CoSchedule, combining blogging, social media, and every content type you create into a single, collaborative editorial calendar. “Jun 2, 2015 by Garrett Moon - CoSchedule
This is how your blog becomes viral – with a little luck 😉
Use the Social Queue! It’s a very convenient way to automate all the social clutter around your content. It really helps you to focus and keep track of your posts regarding the whole promotion. This is essential, because if nobody knows that you’re the fanciest blogger on the planet, nobody will ever endorse you for it – why? Because nobody ever read what you’ve written!
In the end it all comes down to money, right? If you check out the pricing page, you’ll find 2 sections, solo or team with each 3 subscriptions you can choose from. It’s pretty straight forward and each subscription opens up more social accounts you can integrate and use in CoSchedule.